Who doesn’t love a great story? A well-told story will grip us, excite us and engross us in its characters and plot. This is no accident. Stories have been around for thousands of years. In fact, our brains are programmed…
Crowdfunding used to be fairly easy. Individuals, businesses or charities pitched an idea, set a fundraising goal, and created a deadline for raising funds – and soon, the money rolled in. Now, with more than 2,000 crowdfunding websites, and with…
Should you invest in SOCIAL MEDIA? That’s a question a lot of businesses, nonprofits and government agencies are asking these days. In the past few years, the social media craze has swept across the professional business world. Facebook, Twitter, YouTube,…
You’ve taken a lot of time to put the right content together for your e-newsletter. But did you take the time to write the perfect email subject line? You should. If done right, the words in the subject line of…
Social Media Can Attract Baby Boomers To Retirement Communities - Just Watch Us Do It! Across the country, there’s been a big push in the construction and redevelopment of active living, independent living, and a myriad of other retirement communities.…
Builders and Realtors Can Reach Customers Easily and Inexpensively on Social Media So you’re building a new condo unit or selling an existing house. As you know, it’s not so easy to find prospective homeowners interested in checking out your…
Should Realtors use social media to sell homes? YES! If used correctly, social media channels can help Realtors and other real estate professionals stand out from the crowd -- with the goal of gaining new clients and selling many more…
Your employees are on the move yet still connected like never before. Cloud-based business applications make it easier to give on-the-go employees the information they need to stay productive. Customers expect empowered workers Today’s customers expect your workers to be…
For everyone who blogs, it’s important to be found and read. (Otherwise, what’s the point of having a blog?) But for those doing the finding, locating that perfect blogger is like, well, finding the perfect coffee shop. There’s one on…
If your organization is an industry leader, why not educate others about what makes you an expert? By creating a resource library on your website, you can teach customers and prospects about the value of your products or services in…
